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#hellobaobao is a campaign launched by BAO BAO ISSEY MIYAKE showcasing the intriguing world of the brand.


BAO BAO ISSEY MIYAKE is a brand of bags that is distinctive for its unique structure. The triangle pieces transform the bag from a two-dimensional to a three-dimensional shape during use, bringing beauty and joy that are created by chance.
It is because of their simple, shared design that surprise and humor are created through their different sizes. To best enjoy this “size playfulness", special items have been released from #hellobaobao.

A tote bag and pouch from the iconic LUCENT series, as well as a tote bag with accessible gusset and zipper from the popular ROCK series, have been released as mini bags 1/4 of their original size. These special items come in various colors that reflect the changing seasons.

One of the highlights is humorous videos that can be enjoyed by anyone that demonstrate the shrinking movement of a standard-sized BAO BAO ISSEY MIYAKE bag to 1/4 of its original size in a person’s hand. Please enjoy the fun and surprise of a mini bag being created as if by magic.